Brands we love,
toys you can feel good about
One of our core pillars as a brand is to be a force for good in this world. That's why we focus on building a toy library that directly supports eco-conscious brands, women-led or BIPOC-led toy companies.

HABA
HABA is a family-run company that believes children are the most important things in life. Their mission is to create premium, educational children's toys to help kids grow into creative, imaginative people. Their toys are designed to last for years, keeping trash out of landfills, and are made from wood that is sustainably sourced.

Bajo
Bajo is an innovative wooden toy design and production company based in Poland. From their high quality local products, to their certified non-toxic paints, each step in their process is carefully considered. Each product is also hand checked to ensure quality and durability.

Green Toys
Green Toys is a California-based company that produces 100% recycled goodness - transforming recycled milk jugs into imaginative playthings and changing the world, one toy at a time.

Kinderfeets
Kinderfeets is a sustainably-made, intentionally-designed Dutch toy brand with toys that support physical and cognitive child development.

Kaspiland
Kaspiland toys are made with love by talented Ecuadorian hands with your little ones in mind. They are eco-friendly, natural, and educational toys that need zero batteries to function, but encourage imaginative, purposeful fun play.

Gathre
Jess and Mare are young moms, business partners, and the creators of Gathre. As moms, they struggled with the disconnect between wanting to live with intention and having lives so jam-packed they could hardly keep up. They realized if they wanted to live purposefully, they'd have to first clear out a little space. Gathre is a lifestyle brand for families seeking to live with more intention.

Wise Elk
Wise Elk was created in 2015 in Ukraine with a mission to create and produce educational toys for kids in Ukraine.

Plan Toys
With a strong mission to create a sustainable world, PlanToys intentionally considers every single step of production in order to minimize environmental impact. This mission is implemented through the three pillars of PlanToys business, also known as our “Sustainable Way.” This includes Sustainable Material, Sustainable Manufacturing and Sustainable Mind.